Tuesday, 20 October 2009

Radio Campaign

As part of my specialist subject Tuesday session I was set the challenge of working in a small group to create a product that 'celebrates and promotes 10 years of Cornwall SCITT'. My group chose to record a radio advert (and I put on my best posh for the voice-over).

See what you think of the final results by clicking here:


Our advert uses music, sound effects and voice-overs to create a textured quality intended to grab the listener's attention. Copyright became an issue as we chose a song by Candi Staton produced by EMI. I contacted EMI to request permission to use the track, but have still had no response. We have subsequently discovered a brilliant website that has lots of music available to use in projects such as ours. If I was to teach a podcasting lesson, then I'd let my students explore this site, preventing any breach of copyright laws. Here's the link to the site: www.freeplaymusic.com

If you need to contact EMI to request clearance for using one of their songs, here's where to go: www.emimusicsample.co.uk/Sampleclearance/guide3BOD.htm

There are several websites offering free sound effects, here are some of them:
www.a1freesoundeffects.com
www.stonewashed.net/sfx.html
www.pacdv.com/sounds
www.partnersinrhyme.com

Fact: politicians are not allowed to advertise on the radio because of the subliminal nature of the medium!

If you want to find out more about anything radio, log onto Ofcom's website. Ofcom is the controlling organistaion of commercial radio, the website contains details about the industry, produces regular data updates on current developments and deals with customer complaints. It acts as a regulatory body for the radio industry:

www.ofcom.ork.uk/radio

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